Bud Light Seltzer: IT’S HERE! Bud Light Seltzer. The seltzer category is on fire. So, what’s the hype with seltzers all about and why should you, our retailers, being filling your bars, shelves, and coolers with our seltzer products? Two reasons: One, hard seltzer drinkers spend almost twice the normal drinker on alcohol, forking over $219 more on alcohol than the average drinker. With 40% of hard seltzer buyers being repeat buyers (Beer Business Daily). Two the hard seltzer category has the most powerful viral branding in the industry. In 2019 social media mentions about seltzers saw a male/female split as opposed to skewing mostly female in past years (Beer Business Daily). Hard seltzers have disrupted the industry and converted drinkers from wine and spirits back to beer. Bud Light Seltzer is made with pure cane sugar, sparkling water, and a hint of natural fruit flavors. With 100 calories, 5% ABV, 2G carbs, and <1g of sugar per serving. Launching in flavors: Black Cherry, Mango, Lemon-Lime, and Strawberry.

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Goose Island So-Lo: “Big Hops, Low Cal” Finally a Lo-Cal option without a Low-Cal taste. Goose Island So-Lo is a full bodied IPA with big aroma, citrus and herbal aroma notes, and a nice balanced bitterness. With 98 calories and 3.0% ABV you would never know how So-Lo the calories are based on the taste. Selling in 6 pk 12 oz cans and 15 pk 12 oz cans. If the can didn’t mention it, you’d never think it was a low-cal beer but now that the cat’s out of the bag….surprise. Cheers!